The Zweirad-Einkaufs-Genossenschaft (ZEG) is a purchasing association of over 1000 bicycle shops in Europe. The seat of the cooperative is in Cologne. ZEG was founded in 1966 by Bernhard Lakamper, Hans Krämer, Lisa Ludwigs († March 24, 2016), Paul Jung, Otto Dürr and three other bicycle dealers. The goal was to jointly create cheaper shopping opportunities for bicycle retailers. In 1978 the first own wheels were manufactured. With NSU-Rubin, the first own brand was brought onto the market in 1983, which was a great success with 55,000 bicycles sold within one year. In the years that followed, ZEG continued to grow. More information...
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