WILLOW (Willow Cricket, Willow Extra and Willow Canada) is an American pay television sports channel which is completely devoted to airing overseas cricket events, including live and recorded matches and other cricket-related programming in English, with the majority of its advertising targeted towards the Indian subcontinent diaspora in North America. The network is carried both as a traditional subscription-television channel which airs on pay-TV providers, and a paid streaming service available online. The network was launched in the U.S. on August 27, 2010, and in Canada on May 14, 2019. Broadcasts cricket matches and several cricket-based programs and coverage from around the world. The channel merged with NEO Cricket's American network in February 2013 as that provider drew down their American operations with the Willow name remaining. Times Internet, part of The Times Group, bought the service in 2016. More information...
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