Montres Tudor SA, or simply Tudor, is a Swiss watchmaker based in Geneva, Switzerland. Registered in 1926 by Hans Wilsdorf, founder of Rolex, the brand remains a sister company to Rolex; both companies are owned by the Hans Wilsdorf Foundation. Tudor was initially known for watches produced for the military and professional divers. From the 1960s to 1980s, several navies issued Tudor Submariners to their divers, including the US Navy SEALs and the French Marine Nationale. The first Tudor watches produced in the 1920s and 1930s bore a Tudor signature on the dial, with the horizontal bar of the T lengthened above the other letters; on some rare pieces, the name Rolex also appears. Around 1936, the logo changed to the name in Gothic characters accompanied by a shield bearing the Tudor rose, the emblem of the English Tudor dynasty. In 1947, one year after the official launch of Tudor Montres SA, the shield was removed and the rose appeared alone with the brand name. From 1969 only the shield was used; the shield logo remains on all Tudor watches, while the rose is now used on the winding crowns. More information...
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