The £100K Drop (formerly known as The Million Pound Drop and The Million Pound Drop Live) is a British game show which was broadcast on Channel 4 in the United Kingdom. The show was first aired on 24 May 2010 and was presented by Davina McCall. The show used social networking sites (such as Facebook and Twitter) to advertise the show as well as to find contestants. David Flynn, managing director of Endemol's Remarkable Television, which produced the show, said: "The plan was to create buzz and an air of mystery around the show by trickling information about auditions via Twitter and Facebook, giving fans a level of exclusivity." More information...
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