Sony Music Entertainment US Latin LLC (often referred to as Sony Music Latin) is an American record label owned by Sony Music. The label focuses on artists of Latin music. In 1979, CBS Records (now Columbia Records) ended its partnership with Caytronics after eleven years of distribution. CBS established its own division for Latin music in 1980 called CBS Discos (also known as Discos CBS). In 1988, CBS Records was acquired by Sony and its Latin division was renamed to Sony Discos in 1991. In 2003, Sony Discos was re-branded as Sony Norte following the departure of former Sony Discos president Oscar Llord. A year later, Bertelsmann Music Group (BMG) merged with Sony Music and Sony Norte was renamed to Sony BMG Norte. After BMG sold its assets in 2008, Sony BMG Norte was retitled to its current name Sony Music Latin in 2009. Alex Gallardo is the current President of Sony Music Latin. More information...
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