RAC Limited (The RAC) is a British automotive services company headquartered in Walsall, West Midlands. Its principal services are roadside assistance and general insurance, and its subsidiaries include RAC Motoring Services Ltd, RAC Financial Services Ltd and RAC Insurance Limited. The RAC's main competitors are The AA and Green Flag. The Royal Automobile Club was formed in 1897 by Frederick Richard Simms, which set up an "associate section" to provide members roadside assistance and motoring services. The club incorporated the associate section as R.A.C. Motoring Services Ltd. in 1978. In 1987, the organisation introduced an "Advanced Computer Aided Rescue System". More information...
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