Longines began using the slogan "Elegance is an Attitude" in 1999. Their previous slogan, "The World's Most Honoured Watch" was used for most of the 20th century. The Longines Logo is the oldest registered trade mark still in use in its original form registered with the World Intellectual Property Organization. Notable Longines brand ambassadors and timepieces owners include Henry Cavill, Humphrey Bogart, Harry Connick Jr., Audrey Hepburn, David Lynch, Dr Nahum Sokolow, Aaron Kwok, Lin Chi-ling, Eddie Peng, Steffi Graf, Andre Agassi, Aishwarya Rai, Kate Winslet, Mikaela Shiffrin, Simon Baker, Jung Woo-sung, Bae Suzy, Barbara Palvin, and Jennifer Lawrence. More information...
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