Kingfisher is an Indian beer brewed by United Breweries Group, Bangalore. The brand was first introduced in 1857 and then relaunched in 1978 by Vijay Mallya. With a market share of over 36% in India, it is also available in 52 other countries as of 2013. In 1978, Vijay Mallya launched Kingfisher Premium beer, inspired by the defunct brand from United Breweries Group which was introduced in 1857. As the Advertising Standards Council of India banned alcohol advertisements in India, the UB Group began to promote the brand through surrogate advertisements of Kingfisher mineral water. After the group began operating Kingfisher Airlines in 2005, advertisements made their way into airplane cabins. In the United States, the company promoted the Kingfisher beer by de-ethnicizing the brand. More information...
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