I Can't Believe It's Not Butter! is a brand of a spreadable emulsion of vegetable oil in water with butter flavor produced by Upfield and marketed as a substitute for butter. The J.H. Filbert company, based in Baltimore, Maryland, developed the product in 1979 as a low-cost alternative to butter for the food service industry. The name originated from a comment by the husband of a company secretary as he sampled the product and it was first marketed to retail consumers in 1981. The company was acquired by Unilever in 1986, which then expanded sales of the product, previously only available primarily in the Washington, DC/Baltimore area, throughout the entire United States in 1988 and later to the United Kingdom, Canada and Mexico in 1991. The product was put on the market in Germany in 2011 and in Chile in 2012. More information...
According to PR-model, icantbelieveitsnotbutter.com is ranked 959,304th in multilingual Wikipedia, in particular this website is ranked 541,002nd in English Wikipedia.
The website is placed before academiaoccitana.eu and after toshisuzuki.com in the BestRef global ranking of the most important sources of Wikipedia.
