Gelson's is a regional supermarket chain operating in Southern California. It operates service-oriented stores mostly in upscale neighborhoods. The Mayfair Connection actually began years before Gelson's did. Estimates put the genesis of the chain sometime around the stock market crash of 1929. In 1948, Arden Farms Company owned both Mayfair Markets and 48 California Van Markets. Arden created a new chain of stores: a new "Mayfair Markets", from the two existing chains. In the mid-1960s, the chain had extended to neighboring states: Arizona, Utah, Oregon, Washington, and Nevada, with more than 250 stores in total. Arden-Mayfair gradually sold off most of the stores, as the market favored supermarket formats that were larger in size. Over time, all the more upscale Mayfair stores were renovated and became branches of Gelson's. More information...
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