Florence by Mills (stylized in all lowercase) is an American cosmetics and fashion brand. It is associated with actress Millie Bobby Brown, who acquired a majority stake in the parent company in late 2020. The name is derived from both Brown's great-grandmother, Florence, and the nickname Mills, for Brown herself. The brand has also ventured into fragrance manufacturing, and has been spun-off into a sub-brand dedicated to coffee products, Florence by Mills Coffee. It was registered in Delaware on March 29, 2018, and was launched on August 25, 2019. The brand is owned by Florence Beauty, LLC, and was launched through the company Beach House Group, responsible for other celebrity-associated business, such as Kendall Jenner's brands. Brown later added fashion and clothing, which is only available online and cannot be bought in stores. More information...
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