Brilliant Earth is a company that sells jewelry featuring diamonds and other gemstones that are asserted to be ethically sourced. The company was established in August 2005 by Beth Gerstein and Eric Grossberg, and is headquartered in San Francisco, California. According to Businessweek, the company has been influential in creating a market for ethically-sourced jewelry. Some provenance claims were disputed as per a 2017 The Next Web article. The idea for Brilliant Earth was conceived in 2004 by two Stanford alumni, Beth Gerstein and Eric Grossberg. Gerstein has said she was looking for an ethically-produced engagement ring in 2003, failing which she partnered with Grossberg to establish Brilliant Earth in August 2005, and launched their e-commerce website in July 2006. More information...
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